Identify enterprise "influencer" customers to reduce
acquisition costs and accelerate growth
The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their customer acquisition costs.
In the B2B space, customer acquisition is a long and time-consuming process and valuable time and resources can be wasted on business development activities that lead nowhere.
This leads to one of the biggest reasons for startups to fail, when the cost of acquiring customers hinders the startup's ability to grow and scale quickly.
NetworkBD is a B2B tool, based on academic research, that takes a network perspective to identify key customers who are well-connected within their business and industry networks.
Being more strategic in outreach efforts and targeting these enterprise "influencers” can unlock viral growth opportunities while reducing customer acquisition costs.
Using the provided list of prospective and existing customers and partners and an understanding of your organization's ideal client profile, NetworkBD gathers data using publicly available data sources.
NetworkBD utilizes publicly available data – press releases, public LinkedIn profiles, websites - to map the network of relationships and strength of the connections between the prospective and existing customers and partners.
Based on the information gathered, the ideal customer profile metrics, and the network connections between companies, NetworkBD runs over 10,000 simulations in an advanced agent-based network model.
The results of the NetworkBD analysis provide a ranking of the prospective customers who can generate network effects to accelerate growth, as well as how existing customers can be leveraged to reach these prospects.